Cathay Pacific, Hong Kong’s national carrier, is known for its world-class dining experiences. The menu is a mouthwatering mix of international flavours and contemporary Asian signatures, meticulously prepared with the finest ingredients.

Our ‘The difference is in the detail’ global campaign reinforces the brand’s longstanding commitment to elevating in-flight dining by capturing the passion and craft that goes into every meal.

 The sensorial imagery celebrates the intrinsic details behind Cathay Pacific’s food and beverage offering with magnified ingredients, dynamic angles and delicious textures.