When DDB Mudra, Bangalore moved into their new office, the freshly painted white walls were in desperate need of some TLC.
Working closely with my art partner, we conceptualized an installation that would help creatives overcome mental roadblocks by taking their minds to unusual places. It consisted of two spinning wheels, with thoughtfully selected words on them. When the wheels spun, they landed on funny, bizarre and sometimes inspiring combinations.
We named the installation 6° as that was the distance between each word on the wheel.