Created as a passion project by four friends, Jiggy is Singapore’s first naturally-brewed hard seltzer. It’s low in sugar, calories and carbs; but high on flavour. In 2023, the brand was only two years old and still trying to break into the teeny tiny seltzer market in Singapore. Which is a fancy way of saying there was no budget. Nada. Zero.

 In Singapore, people are obsessed with being in the know: the latest “in” thing, the next limited edition drop, the exclusives. The fewer people who’ve heard of something, the better.

 Perfect, because no one has heard of Jiggy.